Domain names are the least costly of all the parts needed to have a website show up on the internet, but sometimes they can actually be quite crucial. Having a domain name that has at least one of your business "keywords" in it can often be very helpful where Search Engines are concerned!
Your domain name doesn't have to be your business name. Having a domain name that properly identifies what kind of products or services you are providing can be very effective both for your site visitors and for the search engine " crawlers". For example, www.xyz.com doesn't tell anyone what you do, but www.xyzwidgets.com does. Not only can visitors see that you sell widgets, Search Engines such as Google will pick up on it as well.
How to Choose
Domain names can have many different "extensions", such as .com, .ca, .net, .org, etc. Your domain name is the name you pick plus the extension you choose. Domain names are "unique" - there can only be one exactly like yours in the entire world. However, someone can have the exact same name as you have but with a different extension.
If you want to have www.mywidgetcompany.com and someone else has it already, you may want to consider www.mywidgetcompany.ca if your market is in Canada, as long as the .com website is not competing in your specific market area. A requirement from the Canadian Internet Registration Authority (CIRA) is that the website owner must be a Canadian resident.
Affordable Airdrie Web will help you research the best name for your business, we will register it in your name through our affiliated Domain Registrar, and we will then look after it to make sure it is always renewed on time. Domain names can be renewed yearly, or you can choose a period of up to 9 years. Although it is probably the lowest of all the possible web-related costs, it is actually the most important because if you miss renewing your domain name, your website will stop working on the internet.
