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Myths about Ranking in Internet Searches
Ranking highly is not automatic.

Many people think that just having a website will automatically make them rank highly in "Search Engines" such as Google, Bing and other popular ones. The many ads out there that make it seem so simple have most professional web designers simply shaking their heads at this absurd notion! There is a reason why ranking results can be out of a million matches... If there is nothing to "catch the attention" of the search algorithms, your website could end up on page 50+ ....

What is Search Engine Optimization, often referred to as SEO? Google and the other Search Engines are looking for a whole bunch of factors and the more of these you have in your website, the higher you will rank. Because these factors all relate to your individual business, the more text and behind-the-scenes code that is specific to your business or industry, the better you will rank. Affordable Airdrie Web team members are really, really good at that!

How long does it take to rank your new website?

Ranking is not instantaneous. It can take anywhere between 2 and 6 months for Google's "bots" to index all the new pages in the world and all the updated pages that happen constantly.

To place them in the higher rankings, there are a lot of factors that are considered, including how well your website has been optimized, how many similar businesses are competing with you, how long has your website been around, etc. Budget is also a consideration - if your website doesn't contain the "right stuff", you may need to pay for Google Ad Words or other advertising venues and that still doesn't guarantee anything.


Proper SEO is the most important part of having an effective website if you want to be found through internet searches.